Tag Archives: google search results biased

Is Google showing favortism to their Venture companies in organic search results?

I just discussed Bustle.com starting a NEW news aggregating website called Romper.com with millions in Venture Capital from some major search engines/internet service providers and the very impressive profits they have already posted after 2 years online.

I have also talked extensively about The Inquisitr and how the site was started by someone from a TechCrunch which is owned by AOL. These big search engines like AOL and Google are pumping billions in to companies many of which rely exclusively on how well they rank in organic search results.

A site like Bustle which was originally a Google Venture and now a Venture of Time Warner and Facebook is a site that relies exclusively on how well it ranks period. It makes all its money on advertising. So is it really so absurd to suggest that Google is using their power to help these Venture companies rank at the top to ensure they are profitable?

I should clarify when I say “Google” I am actually referring to the oligarch cabal running Silicon Valley…Google, Facebook, Time Warner, Yahoo, Microsoft, Amazon, etc since they are notorious for making agreements with one another that will benefit each other’s companies and prevent any real competition from emerging, and since the employees, especially executives and software engineers seem to flow in and out seamlessly from giant to giant and Venture capital overlaps.

They have all entered the Venture Capital biz and are funneling huge amounts of capital into companies which rely on how well they rank. So with millions of websites out there all competing for the same eyeballs do you think these executives may have struck some deals to protect one another at the expense of the rest? Of course.

I found this really great article on Google Venture companies and the apparent special treatment they are receiving from Google.

This quote is key:

“……money is actually the second most valuable thing that Google brings to the company. Websites owned by Google Ventures have direct access to Google. Quoting from an archived version of their own site “We provide unparalleled (and real) access to Google’s massive network of employees and alumni.” If that includes access to people that know how the algorithm works and how to optimize for it, that knowledge is virtually priceless.”

Right? And why in the world would we assume that Google is not using this massive power of the almighty algorithm to help the sites they are pouring millions in to?

In fact we just discussed that Google has a patent that would allow them to connect data from advertisers to their organic rank…data like how much they are spending on ads and what search terms they are trying to rank for. In other words the algorithm sets up a system that allows Google to favor the sites that will profit them the most leaving the best results at the bottom.

Check out this guy’s profileIhar Mahaniok used to work at Google doing among other things “Data analysis, ranking”. You think this guy knows something about Google’s “secret sauce” and getting a site to rank? Well now Ihar is working for a Venture capital firm Empire Angels. He also works as a Software Engineer at Facebook which is pretty interesting considering all of the NDA’s these guys sign especially a guy who would have the inside scoop on Google’s ranking algorithm.

Do you think he may be able to help the Venture capital sites owned by Facebook like Bustle and Romper rank well with Google? And don’t you think Google knows this?

These Silicon Valley Giants are all using their monopolistic power to extort money from people. After all Amazon was just found allegedly extorting money from people to increase their IMDB rankings.

People wonder why Google search results are declining in quality and why people can’t rely on any information they find online even from ‘reputable’ places like IMDB. This is why. Google is constantly “tweaking” their algorithm, tweaking it in a way that ensures they make more money with out any regard for the quality of the information they are delivering and the rest of the Silicon Valley Oligarchs are following their example and figuring out ways that they can use their credibility and power to extort money from the public.

What scares me most is the sheer volume of content being produced by content sweatshops on a daily basis. Bustle.com claims to have over 100 full-time staff on salary and over 27 million dollars to “aggregate” aka copy and paste content for years to come –content that will continue to clog the search engines at an exponential rate and prevent us from finding the meaningful information we are searching for.

Time to demand the Google monopoly and the Silicon Valley oligarchy that controls the gateway to all information be broken up so that internet search results can truly be “organic”.

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‘Bustle.com’ spawns a new demon child ‘Romper.com’

The only reason I started noticing Bustle.com is because they kept showing up at the top of the organic search results out of nowhere a few years ago when they first started.

I looked them up and saw that they were brand new. I was perplexed at why Google was giving this site with no track record whatsoever so much precedence over better more relevant search results.

Then I saw that they were funded with a combination of Google Venture capital and Time Warner capital…so two search engines funding a D list celebrity tabloid site in the name of empowering women.

Here is a quote on the funding from Forbes,

“To fund its expansion, he’s raised $5 million more in venture funding from Social+Capital and Time Warner, existing investors, along with R&R Ventures, a fund run by Dick Parsons and Ron Lauder.”

Eventually Google dropped out, but only because they were angry that Goldberg got Time Warner involved behind their back. So now the primary money is from Time Warner and Facebook. Social Capital is a venture capital company owned by Chamath Palihapitiya from Facebook.

Do you think this tiny women’s website may have some pull in terms of their search rank? After all the behemoths of Silicon Valley have been caught making agreements with one another on multiple occasions.

In other words if you or I had the brilliant idea to start a website targeted at women’s issues do you think people would be throwing millions of dollars at us?

Why would these companies invest in an idea that is far from original and actually completely saturated since theoretically if you start a website you have to prove yourself to Google and other search engines and work your way up which takes years—unless you have a way to control your search rank.

If you have ever started a website you know no matter how great your content is you will be lucky to make $3 a day your first year and by year 4 or 5 you will be very lucky to make 5 figures a year.

But hey in July of 2014 this brand new site crossed 11 million monthly unique visitors after hitting 10 million in June and as of October 2015 was on target to bring in over $10 million in revenue after their 2nd full year in operation. Bustle is now pulling in 31.6 million unique views a month. Again if you have ever started a website you know how absurd and impossible these figures are, particularly in light of the very low quality of their content.

In fact in this BusinessInsider article in the comments section someone calls them out on lying about these statistics pointing readers to this site where you can see Bustle only has 10-15 million visitors a month with a 73% Bounce rate and only 1.05 seconds on the site and a very Slow load time: (2.478 Seconds), 73% of sites are faster.

“Looks like they are buying shady traffic according to Similiar Web. 45mm uniques is great, but not if it’s all paid for…” the reader claims.

I’m guessing this is why Bustle decided to disable any comments. They can’t have anyone calling them out on their lies publicly.

And have you noticed the obscene political bias of the site? Their love for Hillary Clinton is cringeworthy. Im no fan of Donald Trump or Bernie Sanders, but the Hillary love from Bustle coupled with their pervasiveness atop any Google search result is disconcerting for sure.

So Bustle is so amped up over their explosive growth they are now launching a demon spawn child called Romper.com (God help us!!)

Margaret Wheeler Johnson, Bustle’s managing editor claims, “We were reaching a huge number of millennial women at Bustle, and we realized that although the average age of first birth is twenty-six years old, there is no millennial-focussed parenting site.”

And yet strangely Romper appears to primarily cover D list tabloid reality show gossip just like its mom Bustle. Just what the world desperately needed–ANOTHER site to aggregate tabloid celebrity news. And the fact that the New Yorker has written an article gushing about this brilliant idea to start a website to aggregate news is also indicative of the inside connections the owners possess.

Check out some of the reviews from Bustle employees on Glassdoor.com,

“Low pay (started at $10/hr), emphasis on quantity over quality (article quota becomes overwhelming), no benefits, creatively draining

Advice to Management

Pay your writers better and allow your writers more time to produce quality articles rather than just pushing them to write clickbait.”

And another…

“Pay could be much better. Also article quotas could be a bit much; I would have appreciated more time to really perfect my articles instead of just churning out content as fast as possible.”

Both reviews from writers complain that Bustle is obsessed with quotas and pumping out content with little regard to quality.

My issue with these websites is not that they are horrible. Horrible websites will come and go constantly. My issue is how they are being subsidized and helped by serious inside connections.

How did Bustle go from a PageRank of 0 to 6 in 2 years? — especially since Google claims they no longer change PageRank. (No they no longer change PageRank for sites without inside connections. That way the riff raf aka public can never really compete).

Why are the content curators and internet providers allowed to also be content creators since they determine who lives and who dies in the website biz.

And when will we hear more of an outcry from the public about these so-called “venture” companies rising to the top of the organic search results with such low quality content while the small publishers busting their tails to bring the public the valuable content they are actually searching for are pushed farther and farther down in the ranks? We already know from the leaked FTC documents that Google created a special algorithm to promote it’s own interests. These interests must include Venture Companies.

The pattern I continue to notice again and again with sites like Bustle and The Inquisitr is that they were started by Venture Capital money by big very connected owners and investors, usually the search engines themselves all under the guise of some big social justice meme. Yet ALL end up just being tabloid content farms copying and pasting their content from other places.

There are a lot of issues here and laws that are being broken with regard to disclosures and I hope the public will start raising some hell and demanding this VC insider shell game stop.

If you still think Google is not using their God-like powers to help companies they invest in check out this story on Thumbtack–the site was caught buying spammy backlinks and penalized but the penalty was removed by their biggest investor, Google a mere 3 days later and yet spammy back links still pervade the site.