I just discussed Bustle.com starting a NEW news aggregating website called Romper.com with millions in Venture Capital from some major search engines/internet service providers and the very impressive profits they have already posted after 2 years online.
I have also talked extensively about The Inquisitr and how the site was started by someone from a TechCrunch which is owned by AOL. These big search engines like AOL and Google are pumping billions in to companies many of which rely exclusively on how well they rank in organic search results.
A site like Bustle which was originally a Google Venture and now a Venture of Time Warner and Facebook is a site that relies exclusively on how well it ranks period. It makes all its money on advertising. So is it really so absurd to suggest that Google is using their power to help these Venture companies rank at the top to ensure they are profitable?
I should clarify when I say “Google” I am actually referring to the oligarch cabal running Silicon Valley…Google, Facebook, Time Warner, Yahoo, Microsoft, Amazon, etc since they are notorious for making agreements with one another that will benefit each other’s companies and prevent any real competition from emerging, and since the employees, especially executives and software engineers seem to flow in and out seamlessly from giant to giant and Venture capital overlaps.
They have all entered the Venture Capital biz and are funneling huge amounts of capital into companies which rely on how well they rank. So with millions of websites out there all competing for the same eyeballs do you think these executives may have struck some deals to protect one another at the expense of the rest? Of course.
I found this really great article on Google Venture companies and the apparent special treatment they are receiving from Google.
This quote is key:
“……money is actually the second most valuable thing that Google brings to the company. Websites owned by Google Ventures have direct access to Google. Quoting from an archived version of their own site “We provide unparalleled (and real) access to Google’s massive network of employees and alumni.” If that includes access to people that know how the algorithm works and how to optimize for it, that knowledge is virtually priceless.”
Right? And why in the world would we assume that Google is not using this massive power of the almighty algorithm to help the sites they are pouring millions in to?
In fact we just discussed that Google has a patent that would allow them to connect data from advertisers to their organic rank…data like how much they are spending on ads and what search terms they are trying to rank for. In other words the algorithm sets up a system that allows Google to favor the sites that will profit them the most leaving the best results at the bottom.
Check out this guy’s profile. Ihar Mahaniok used to work at Google doing among other things “Data analysis, ranking”. You think this guy knows something about Google’s “secret sauce” and getting a site to rank? Well now Ihar is working for a Venture capital firm Empire Angels. He also works as a Software Engineer at Facebook which is pretty interesting considering all of the NDA’s these guys sign especially a guy who would have the inside scoop on Google’s ranking algorithm.
Do you think he may be able to help the Venture capital sites owned by Facebook like Bustle and Romper rank well with Google? And don’t you think Google knows this?
These Silicon Valley Giants are all using their monopolistic power to extort money from people. After all Amazon was just found allegedly extorting money from people to increase their IMDB rankings.
People wonder why Google search results are declining in quality and why people can’t rely on any information they find online even from ‘reputable’ places like IMDB. This is why. Google is constantly “tweaking” their algorithm, tweaking it in a way that ensures they make more money with out any regard for the quality of the information they are delivering and the rest of the Silicon Valley Oligarchs are following their example and figuring out ways that they can use their credibility and power to extort money from the public.
What scares me most is the sheer volume of content being produced by content sweatshops on a daily basis. Bustle.com claims to have over 100 full-time staff on salary and over 27 million dollars to “aggregate” aka copy and paste content for years to come –content that will continue to clog the search engines at an exponential rate and prevent us from finding the meaningful information we are searching for.
Time to demand the Google monopoly and the Silicon Valley oligarchy that controls the gateway to all information be broken up so that internet search results can truly be “organic”.